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CST launches new campaign for Visit England

Posted in New Work 4 June 2009

  

Poster 

CST in conjunction with the COI have launched a new multimedia campaign for Visit England to encourage people to take more trips in England.

The campaign sets out to make people view their time differently and see any spare time as an opportunity to take a trip in England. So whether you’ve got a lunch hour or an afternoon, or fancy a day out or a weekend away, enjoyEngland.com can help you can use that time to make the most of what England has to offer.

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The TV commercial comprises a series of stunning aerial photographs of England by Richard Cooke and the voice of Helena Bonham-Carter, illustrating the different ways people can spend their time enjoying every minute in England.

The campaign also consists of outdoor, cinema, magazine supplements and online.