This Visit England ad works so seamlessly with its website that it looks as though it is a website. But there’s something really weird about it. It feels like one of those ads where the planner’s insight has dominated the creative’s execution. At the end of the commercial, a soothing female voiceover explains what it was all about. “However long you’ve got, there are thousands of ways to enjoy every minute of England. At Enjoy England dot com.” Uh? - Robert Campbell, co-founder, Campbell Lace (Beta)
Visit England’s ad made me think of MasterCard - but, then, I guess a lot of stuff makes me think of MasterCard. The issue for me is that MasterCard poses a problem and then gives you a resolution and because I was in priceless-mode, I was expecting one from this ad. Which might be unfair, but when you write whatever = number these days, you are competng with serious GRPs - Fernanda Romano, outgoing creative diretor, JWT
That’s what they think. What do you think?
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