Just in case you can’t wait to see what our new offices look like in the flesh, check out a sneak preview of the new pad…
CST Latest News
CST are moving!
Posted in Uncategorized 22 January 2010
As many of you will have already read we will be relocating to St Katharine’s Dock in February (if not Click here to read the Guardian article).
So why not come down to visit us in our new offices in Devon House, apparently the meeting rooms have the best view in London!
Watch CST’s new commercials for Apostleship of the Sea
Posted in Uncategorized 7 December 2009
To support the charity Apostleship of the Sea, who provide practical and pastoral care to all seafarers, CST have produced two new commercials to help raise awareness -
The more things change…
Posted in Uncategorized 28 September 2009
Dave Trott talking in Campaign about the danger of being seduced by ‘new media’ …
Dave Trott on GMTV
Posted in Uncategorized 28 September 2009
In case you missed it here’s your chance to see Dave on GMTV discussing alcohol advertising…
CST have worked on several drinking awareness initiatives within the last two years, including the Alcohol: Know Your Limits campaign and the Welsh Assembly Governments Units campaign. Follow the link to see examples of our work http://cstadvertising.com/case-studies/home-office-taxi
CST wins new Subaru account
Posted in Uncategorized 21 August 2009
Read about our latest win in Campaign this week…
http://www.campaignlive.co.uk/news/928182/CST-picks-8m-Subaru-ad-account/
An Evening with Dave Trott on Twitter
Posted in Dave Trott 14 August 2009
Spend an evening with Dave Trott from the comfort of your own home, recorded live courtesy of twitcam. You can read the transcript from the event at http://twitcam.com/o9n
And while you’re watching why not follow Dave on Twitter and keep up-to-date with his blogs and musings…
Visit England campaign in Private View
Posted in Trade Press 5 June 2009
This Visit England ad works so seamlessly with its website that it looks as though it is a website. But there’s something really weird about it. It feels like one of those ads where the planner’s insight has dominated the creative’s execution. At the end of the commercial, a soothing female voiceover explains what it was all about. “However long you’ve got, there are thousands of ways to enjoy every minute of England. At Enjoy England dot com.” Uh? - Robert Campbell, co-founder, Campbell Lace (Beta)
Visit England’s ad made me think of MasterCard - but, then, I guess a lot of stuff makes me think of MasterCard. The issue for me is that MasterCard poses a problem and then gives you a resolution and because I was in priceless-mode, I was expecting one from this ad. Which might be unfair, but when you write whatever = number these days, you are competng with serious GRPs - Fernanda Romano, outgoing creative diretor, JWT
That’s what they think. What do you think?
CST launches new campaign for Visit England
Posted in New Work 4 June 2009
CST in conjunction with the COI have launched a new multimedia campaign for Visit England to encourage people to take more trips in England.
The campaign sets out to make people view their time differently and see any spare time as an opportunity to take a trip in England. So whether you’ve got a lunch hour or an afternoon, or fancy a day out or a weekend away, enjoyEngland.com can help you can use that time to make the most of what England has to offer.
The TV commercial comprises a series of stunning aerial photographs of England by Richard Cooke and the voice of Helena Bonham-Carter, illustrating the different ways people can spend their time enjoying every minute in England.
The campaign also consists of outdoor, cinema, magazine supplements and online.
CST shortlisted for COI employment rights campaign
Posted in Clients 15 May 2009
This from Brand Republic, 22nd April 2009…
The Department for Business, Enterprise & Regulatory Reform has shortlisted Chick Smith Trott, Delaney Lund Knox Warren & Partners and VCCP to pitch for an employment rights campaign.
COI will hold the pitch on Thursday (23 April) for the campaign, which will run over the next two years.
The national campaign will aim to raise awareness among workers of their specific rights enforced by the Government, and help with getting workers their entitlements.
The campaign will also launch a new helpline in May 2009, which merges three of the five existing employment rights helplines: the Agricultural Minimal Wage helpline; the National Minimum Wage helpline and the Employment Agency Standards Inspectorate helpline.
The helpline will offer advice to people whose employment rights are abused, such as labourers who work for gangmasters in agriculture, forestry, horticulture, shellfish gathering and food processing. Vulnerable workers, such as temporary or agency workers, do not often access the same workplace rights as permanent workers.
Since 1997, the Government has set in place a framework of employment rights, including the right to a minimum wage, the right to 24 days paid leave (increasing to 28 days this month), and the right to not work more than a 48-hour average working week.
Last year, the Government published a final report outlining how it would ensure that all workers benefited from these workplace rights. The Government’s Vulnerable Worker Enforcement Forum, which was established in June 2007, looked at the nature and scale of the abuse of workers’ rights. Its findings were published last August.
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