Comments on: THE EXPERTS v THE REST OF US http://www.cstadvertising.com/blog/2009/12/the-experts-v-the-rest-of-us/ Creative thinking and critique from Dave Trott Sat, 31 Jul 2010 13:35:28 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Grilla Login http://www.cstadvertising.com/blog/2009/12/the-experts-v-the-rest-of-us/#comment-24357 Grilla Login Fri, 01 Jan 2010 15:06:00 +0000 http://www.cstadvertising.com/blog/?p=536#comment-24357 Rub your office tea pot and like a genie, Grilla will appear with bandaged head and arms folded and grant you his three wishes for Dave's 2010. 1. Good health 2. Personal fulfillment 3. Further wisdom Rub your office tea pot and like a genie, Grilla will appear with bandaged head and arms folded and grant you his three wishes for Dave’s 2010.

1. Good health
2. Personal fulfillment
3. Further wisdom

]]> By: tore claesson http://www.cstadvertising.com/blog/2009/12/the-experts-v-the-rest-of-us/#comment-24280 tore claesson Thu, 31 Dec 2009 16:53:46 +0000 http://www.cstadvertising.com/blog/?p=536#comment-24280 Happy New Year. And keep us happy with lots of great thinking and critique 2010. Happy New Year. And keep us happy with lots of great thinking and critique 2010.

]]> By: Anca http://www.cstadvertising.com/blog/2009/12/the-experts-v-the-rest-of-us/#comment-23869 Anca Thu, 24 Dec 2009 23:01:05 +0000 http://www.cstadvertising.com/blog/?p=536#comment-23869 http://ex-blank-page.blogspot.com/2009/12/in-reply-to-daves-great-posts-103-104.html http://ex-blank-page.blogspot.com/2009/12/in-reply-to-daves-great-posts-103-104.html

]]> By: arthur minsky http://www.cstadvertising.com/blog/2009/12/the-experts-v-the-rest-of-us/#comment-23861 arthur minsky Thu, 24 Dec 2009 14:42:19 +0000 http://www.cstadvertising.com/blog/?p=536#comment-23861 If you like XMAS and advertising watch this... http://www.youtube.com/watch?v=lMQOOJZtLtM If you like XMAS and advertising watch this… http://www.youtube.com/watch?v=lMQOOJZtLtM

]]> By: Grilla Login http://www.cstadvertising.com/blog/2009/12/the-experts-v-the-rest-of-us/#comment-23798 Grilla Login Tue, 22 Dec 2009 14:48:58 +0000 http://www.cstadvertising.com/blog/?p=536#comment-23798 "Loaf carried for 122 years bound to be stale on arrival" Wasn't that one of the Confucius guy's? “Loaf carried for 122 years bound to be stale on arrival”

Wasn’t that one of the Confucius guy’s?

]]> By: Grilla Login http://www.cstadvertising.com/blog/2009/12/the-experts-v-the-rest-of-us/#comment-23796 Grilla Login Tue, 22 Dec 2009 14:42:21 +0000 http://www.cstadvertising.com/blog/?p=536#comment-23796 Dave, a niiiiice example of cerebral judo at play: take your opponents formidable military strength and turn it against them using the wit of an imaginative/creative [same thing] leap. Equally, Leni Riefenstahl's “Triumph Of The Will” was and is a triumph of film-making and propaganda and has a strange and powerful beauty about it - notwithstanding the context of its use. Dave, a niiiiice example of cerebral judo at play: take your opponents formidable military strength and turn it against them using the wit of an imaginative/creative [same thing] leap.

Equally, Leni Riefenstahl’s “Triumph Of The Will” was and is a triumph of film-making and propaganda and has a strange and powerful beauty about it - notwithstanding the context of its use.

]]> By: john w. http://www.cstadvertising.com/blog/2009/12/the-experts-v-the-rest-of-us/#comment-23794 john w. Tue, 22 Dec 2009 14:12:22 +0000 http://www.cstadvertising.com/blog/?p=536#comment-23794 'Emotion is powerful…' Was the recent campaign for the Hovis loaf in the hands of oafs? Does it pander to the client rather than the prospect? ‘Emotion is powerful…’ Was the recent campaign for the Hovis loaf in the hands of oafs?
Does it pander to the client rather than the prospect?

]]> By: tore claesson http://www.cstadvertising.com/blog/2009/12/the-experts-v-the-rest-of-us/#comment-23793 tore claesson Tue, 22 Dec 2009 13:42:32 +0000 http://www.cstadvertising.com/blog/?p=536#comment-23793 Brilliant story. Brilliantly told. A lesson in the weakness of logic. Unfortunately, if we cant explain it logically it's hard to sell. Brilliant story.
Brilliantly told.
A lesson in the weakness of logic.
Unfortunately, if we cant explain it logically
it’s hard to sell.

]]> By: Dave Trott http://www.cstadvertising.com/blog/2009/12/the-experts-v-the-rest-of-us/#comment-23789 Dave Trott Tue, 22 Dec 2009 09:58:21 +0000 http://www.cstadvertising.com/blog/?p=536#comment-23789 Bob, Of course I agree with you. The problem with advertising 'experts' is they're usually lazy, formulaic thinkers. They think showing an emotion is the same as evoking one. Because it's less work. So they've ticked that box. But seeing a picture of something isn't the same as feeling it. Which is why all those branding campaigns don't work. "Don't just show it, be it" takes a too much effort for them. Bob,
Of course I agree with you.
The problem with advertising ‘experts’ is they’re usually lazy, formulaic thinkers.
They think showing an emotion is the same as evoking one.
Because it’s less work.
So they’ve ticked that box.
But seeing a picture of something isn’t the same as feeling it.
Which is why all those branding campaigns don’t work.
“Don’t just show it, be it” takes a too much effort for them.

]]> By: Riki http://www.cstadvertising.com/blog/2009/12/the-experts-v-the-rest-of-us/#comment-23786 Riki Tue, 22 Dec 2009 07:29:16 +0000 http://www.cstadvertising.com/blog/?p=536#comment-23786 I once saw a presentation when Neil French put a Heigh Ho Dwarf song from Snow White under marching Nazis. he also claimed it was his idea. hmmmm... on topic. I agree with Bob. emotional relevance is one the most powerful tools in advertising. it's also very rare. sometimes it's the only thing that separates brands within category (cars, food etc.) but the ability to spot emotional relevance has nothing to do with being an expert or not. it's a gut feeling. and a courage to follow it. I once saw a presentation when Neil French put a Heigh Ho Dwarf song from Snow White under marching Nazis.
he also claimed it was his idea.
hmmmm…

on topic.
I agree with Bob. emotional relevance is one the most powerful tools in advertising. it’s also very rare. sometimes it’s the only thing that separates brands within category (cars, food etc.)
but the ability to spot emotional relevance has nothing to do with being an expert or not. it’s a gut feeling. and a courage to follow it.

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