Comments on: BUILD YOUR OWN CREATIVE DIRECTOR http://www.cstadvertising.com/blog/2009/11/build-your-own-creative-director/ Creative thinking and critique from Dave Trott Fri, 12 Mar 2010 22:27:37 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: dave http://www.cstadvertising.com/blog/2009/11/build-your-own-creative-director/#comment-23275 dave Fri, 11 Dec 2009 16:49:15 +0000 http://www.cstadvertising.com/blog/?p=494#comment-23275 Hi Catalba, A pleasure to be the creative director in your head. Hi Catalba,
A pleasure to be the creative director in your head.

]]> By: Catalba http://www.cstadvertising.com/blog/2009/11/build-your-own-creative-director/#comment-23274 Catalba Fri, 11 Dec 2009 16:39:20 +0000 http://www.cstadvertising.com/blog/?p=494#comment-23274 Dave, I think you have become my Creative Director. Dave, I think you have become my Creative Director.

]]> By: Cal http://www.cstadvertising.com/blog/2009/11/build-your-own-creative-director/#comment-21083 Cal Thu, 19 Nov 2009 18:03:07 +0000 http://www.cstadvertising.com/blog/?p=494#comment-21083 Dave, I worked for Neil for a while. Great guy. Very demanding (of excellence). Definitely made me a better writer cause I was scared to show him anything ordinary. Dave, I worked for Neil for a while. Great guy. Very demanding (of excellence). Definitely made me a better writer cause I was scared to show him anything ordinary.

]]> By: Dave Trott http://www.cstadvertising.com/blog/2009/11/build-your-own-creative-director/#comment-21040 Dave Trott Wed, 18 Nov 2009 21:17:03 +0000 http://www.cstadvertising.com/blog/?p=494#comment-21040 Cal, no shit. Neil Drossman was a writer at my first agency: Kurtz Kambanis Symon on Madison Avenue. He worked with a guy called Joe Genova. Typical NY team, Jewish copywriter Italian art director. Cal, no shit.
Neil Drossman was a writer at my first agency: Kurtz Kambanis Symon on Madison Avenue.
He worked with a guy called Joe Genova.
Typical NY team, Jewish copywriter Italian art director.

]]> By: Cal http://www.cstadvertising.com/blog/2009/11/build-your-own-creative-director/#comment-21037 Cal Wed, 18 Nov 2009 20:41:01 +0000 http://www.cstadvertising.com/blog/?p=494#comment-21037 Ha! That's the thing Dave. The Creative Directors in my head are George Lois, Neil Drossman and Ed McCabe. I'm not sure if it's made me a better creative but I do now throw a much better punch. Ha! That’s the thing Dave. The Creative Directors in my head are George Lois, Neil Drossman and Ed McCabe. I’m not sure if it’s made me a better creative but I do now throw a much better punch.

]]> By: Dave Trott http://www.cstadvertising.com/blog/2009/11/build-your-own-creative-director/#comment-21003 Dave Trott Wed, 18 Nov 2009 15:47:16 +0000 http://www.cstadvertising.com/blog/?p=494#comment-21003 Cal, You should have done a better job. Cal,
You should have done a better job.

]]> By: Cal http://www.cstadvertising.com/blog/2009/11/build-your-own-creative-director/#comment-21002 Cal Wed, 18 Nov 2009 15:42:41 +0000 http://www.cstadvertising.com/blog/?p=494#comment-21002 I built my own creative director. and he fired me. I built my own creative director. and he fired me.

]]> By: whelan http://www.cstadvertising.com/blog/2009/11/build-your-own-creative-director/#comment-20991 whelan Wed, 18 Nov 2009 10:01:49 +0000 http://www.cstadvertising.com/blog/?p=494#comment-20991 The Sun is amazing at advertising itself. I remember a section in Andrew Marr's book on Fleet Street where he describes Kelvin MacKenzie's policy on which stories he would put in the paper. MacKenzie said that if someone in the tea room could say, \Listen to this Doris\ and read out a story, then it would go in. That immediately strikes me as a similar way to decide on an advertising campaign. If someone asks you \Have you seen this advert?\ then the advert works. Sadly, I think this probably means that it's more successful to appeal to the lowest common denominator, or maybe I'm being elitist. The Sun is amazing at advertising itself. I remember a section in Andrew Marr’s book on Fleet Street where he describes Kelvin MacKenzie’s policy on which stories he would put in the paper. MacKenzie said that if someone in the tea room could say, \Listen to this Doris\ and read out a story, then it would go in.

That immediately strikes me as a similar way to decide on an advertising campaign. If someone asks you \Have you seen this advert?\ then the advert works.

Sadly, I think this probably means that it’s more successful to appeal to the lowest common denominator, or maybe I’m being elitist.

]]> By: Kevin Gordon http://www.cstadvertising.com/blog/2009/11/build-your-own-creative-director/#comment-20935 Kevin Gordon Tue, 17 Nov 2009 18:44:36 +0000 http://www.cstadvertising.com/blog/?p=494#comment-20935 Hi Dave, I've always had this thing about ads having SHARK'S TEETH. If a line doesn't decapitate me immediately, it never will. Hi Dave,
I’ve always had this thing about ads having SHARK’S TEETH.
If a line doesn’t decapitate me immediately,
it never will.

]]> By: john w. http://www.cstadvertising.com/blog/2009/11/build-your-own-creative-director/#comment-20929 john w. Tue, 17 Nov 2009 11:59:01 +0000 http://www.cstadvertising.com/blog/?p=494#comment-20929 Iron sharpens iron. Iron sharpens iron.

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