I recently had the privilege of working with an organisation which assists people of varying disability. In preparing my recommendations, I researched best-practices for online ‘accessibility’.

I discovered that a unique font has been created by Fontsmith specifically for the visually impaired and people with other reading disabilities (primardyslexia etc.).

It is called FS Me. Visit http://www.fontsmith.com

This is how they describe the font on their website:

FS Me is designed to aid legibility for those with learning disability. FS Me was researched and developed in conjunction with - and endorsed by - Mencap, the UK’s leading charity and voice for those with learning disability. Mencap receive a donation for each font licence purchased.

That’s a great initiative. However, currently the font is only usable in print and can only be used online as an image-based element. In other words, it can’t be used as online text.

Isn’t that a great shame? So I am wondering this:

Is the font FS Me that much more helpful to those who need it most? If so, should the digital communications industry be lobbying to have it encrypted/encoded for internet text use?

I would love to know what has been done (if anything) and what can be done to make it happen.

It doesn’t make sense that the many government and charity based websites that need to be most accessible can’t use the text that is reputed to be the most legible.

Maybe it has already been debated and a conclusion arrived at. If that’s the case, my friends in the disabled access community are not aware of it.

I know that as long ago as 2003, Wired ran a story (http://www.wired.com/science/discoveries/news/2003/10/60834) about a Dutch designer, Natascha Frensch who was close to releasing a similar font, called Regular Reader.

This is an extract from the article:

Without these enhancements, the traditional fonts used on the Web and in newspapers, books and magazines can contribute to letter-reversal errors and other problems commonly associated with visual dyslexia.

According to the U.K.-based Dyslexia Research Trust, as many as 10 percent of English readers have some form of dyslexia, a learning disorder thought to be caused by a combination of genetic, immune and nutritional factors.
Although most children have trouble with letter reversal when first learning to read, dyslexics often continue to have problems as they grow older.
“All beginning readers make letter reversals,” primarily before age 6, said John Stein, founder of the Dyslexia Research Trust. “However, 50 percent of child dyslexics at age 8 complain of visual problems including letter reversals.”
Stein believes specialized typefaces can help combat the symptoms of dyslexia, especially if the fonts are used in large print and do not have serifs, the tiny lines that project from the bodies of letters in many common type styles.
Currently, many dyslexia-friendly websites use the sans-serif Arial typeface. But like other potentially problematic typefaces, Arial uses similar forms for the letters b and d, p and q, and u and n.
Some organizations, like the University of Edinburgh Disability Office, have tried using the Comic Sans typeface instead. But the thick and asymmetrical characters that make up Comic Sans often are considered to be too whimsical for professional use.

However, if you go to Natascha Frensch’s own website for the font, she uses Microsofts Verdana, because her ‘more legible’ font cn only be used as a visual element. http://www.readregular.com/english/intro.html

There’s a lot of activity going on but no satisfactory results. dyslexic.com reports on efforts by Microsoft which fall short of best practice in terms of editable text online. Read about from this link.

http://www.dyslexic.com/articlecontent.asp?CAT=Dyslexia%20Information&slug=67&title=Typefaces%20for%20Dyslexia

They say:
Britain has two million severely dyslexic individuals, including 
some 375,000 schoolchildren. 10% of people using ‘Romance’ 
languages are coping with a reading difficulty. 
Dyslexia is a combination of abilities and difficulties that affect 
the learning process, displaying a wide range of difficulties. 
Dyslexia can occur despite normal intellectual ability and teaching, 
and it is independent of socio-economic or language background.
The British Dyslexia Association
There has been growing innovation to combat dyslexia, especially 
for children, in the form of computer software. However, relatively
little design research has been done in the area of typography 
and type design that might support dyslexics. Read Regular is 
a typeface designed specifically to help people with dyslexia read 
and write more effectively.
Read Regular aims at preventing a neglect of dyslexia, creating 
a more confident feeling regarding the problems that occur 
with dyslexia.

As I see it, the big online issue is as follows: most public sector and charity websites have a requirement for self content management. The WAI ratings are self-assessed as long as you follow the guideline. So achieving best practices is not only a variable, it falls short of the opportunity, given that there are fonts available that are more user-friendly than those available to the communications industry. I feel sure that it wouldn’t cost Microsoft that much to make one of these font available.

All you agency colleagues out there in WPP-land, have a word with your global client.

The story of his encounter with Salvador Dali is far too filthy to repeat here, but it’s very funny…

If partners were not delivering, I used to put them under extra pressure. I’d suggest if they hadn’t the time to do a certaing job properly, perhaps someone from the playpen could help. You should have seen his little fingers move! I had a writer once who just used to avoid the issue. One day I confronted him on it and he went into a loopy blaming it all on the carton of milk he’d bought from Tesco that morning. That’s denial. I said to him, okay, you get another carton of milk, and I’ll get another writer. He did, and I did with another writer and we did some great work. We didn’t always love each other, didn’t always see eye to eye, but a team is usually a marriage of the odd couple. It rarely happens that both get on swimmingly. If it does then that’s brilliant. Most of all there has to be commitment.

Hi p,

I hope you don’t resign until you’ve got another job to go to. I worked with a guy once who was creative but highly disruptive. The boss told me I had to fire him. It was a bit like a call from Darth Vader. I knew he wasn’t going to get a job fast in that climate, so I told the boss it would cost him a lot of redundancy money to fire him. This was a logical argument which the boss accepted. I then tipped him off, telling him the longest I could hold on to him was 3 months. He ended up getting a brilliant job, and was much happier. Years later, I was out of work and desperate. That same man saved my bacon. No matter how bad it feels, it’s never as bad as being out of work. Having been out of work for 6 months I can tell you in all sincerity it is a dire existence beyond belief. Fortunately now, I’m working again, I just have to get back into advertising now, because it’s the business I know an love. It’s not really work at all. Work is driving an Argos van 160 miles in a day from 05.30 am til 6pm, doing 26 drops in a day, trailing 3 piece suites up 6 flights of stairs because the lift is out of order to find they dont like the colour when you get to the top, Oh, and while you’re here can you take the old one away… That’s work. Have fun p.

You’re absolutely right. I should be grateful for being paid to be tortured.
Some people don’t even have that pleasure to wake up to in the morning.
The mother-in-law has just threatened to come over.
Anyone desperate for company out there, just give me a call.

Many thanks for your reply to P,
and many thanks P. for opening your heart.
There’s nothing wrong with Advertising.
It’s some of the people within it.

I just passed a 48 sheet poster on my way home.
I won’t embarrass the agency.
It had a 3-word headline with an AB tone of voice
for a DE market????
Or the French company that’s passing itself off as British!
Has the industry has lost it’s voice?
Has it lost it’s balls?

Dave’s voice, calls out to a vast wilderness of disillusionment.
It’s a deep undercurrent, and we all know it’s there.
P. had the courage to come forward.
There are many others disillusioned with the industry out there too
who are not speaking, or cannot speak. It’s time we heard from them too.

My way of dealing with disillusionment has been to throw myself
into some of the worst jobs imaginable outside of advertising.
This has helped me recharge my batteries.

Looking at advertising with consumer’s eyes,
and professional experience, cock-ups stick-out like great hooters!
Take your average Joe.
He’s tired, bored, fed-up of being passed the same old lin,
annoyed at being talked-down to, or upset at being patronised.

As Jeremy Sinclair once wrote:
‘There has to be a better way.’
And Dave has given us all some food for thought.
Keep the loaves and fishes coming Dave…
…your people are starving.

Lovely posts. Love you all.