Comments on: WHEN DO YOU LOSE THE MAGIC? http://www.cstadvertising.com/blog/2009/09/when-do-you-lose-the-magic/ Creative thinking and critique from Dave Trott Mon, 06 Sep 2010 15:43:53 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Dave Trott http://www.cstadvertising.com/blog/2009/09/when-do-you-lose-the-magic/#comment-17481 Dave Trott Fri, 25 Sep 2009 16:49:19 +0000 http://www.cstadvertising.com/blog/?p=384#comment-17481 Thanks James, So far all our clients are English, but if we do come up against a Japanese (so to speak) I'll be in touch. Thanks James,
So far all our clients are English, but if we do come up against a Japanese (so to speak) I’ll be in touch.

]]> By: James http://www.cstadvertising.com/blog/2009/09/when-do-you-lose-the-magic/#comment-17479 James Fri, 25 Sep 2009 16:46:31 +0000 http://www.cstadvertising.com/blog/?p=384#comment-17479 whoops, less haste...that last sentence should have read "...and how we nurtured a healthy relationship if it helps". whoops, less haste…that last sentence should have read “…and how we nurtured a healthy relationship if it helps”.

]]> By: James http://www.cstadvertising.com/blog/2009/09/when-do-you-lose-the-magic/#comment-17478 James Fri, 25 Sep 2009 16:44:43 +0000 http://www.cstadvertising.com/blog/?p=384#comment-17478 It reminds me of presenting ideas to the Japanese client. They seem to have an uncanny knack of killing the magic. Good luck with the new Subaru client Dave, I think that will be a particualar challenging one. Very happy to share my experiences with one particular Japanese car brand and nurtured a healthy relationship if it helps. It reminds me of presenting ideas to the Japanese client. They seem to have an uncanny knack of killing the magic. Good luck with the new Subaru client Dave, I think that will be a particualar challenging one. Very happy to share my experiences with one particular Japanese car brand and nurtured a healthy relationship if it helps.

]]> By: Michael http://www.cstadvertising.com/blog/2009/09/when-do-you-lose-the-magic/#comment-16843 Michael Wed, 09 Sep 2009 16:11:53 +0000 http://www.cstadvertising.com/blog/?p=384#comment-16843 When Sir Mick and his lads were inducted into the Rock &Roll Hall of Fame he said “First you shock them, then they put you in a museum”, or something to that effect. Hey, the Rolling Stones should know a thing or two about museums. I think Sir Mick's comments speak to Dave’s first point, namely that a great concept has to be fresh. (Great to have your BLOG back BTW!) Some ideas just keep on giving (I can think of a couple examples not suitable for JP’s at this point) but presumably will become old hat at some point. And I suspect everyone can tell when an idea is used once too often. Dave’s other point is that a great concept has to be dangerous. Or defective. Or fly ridden, or some such like. On this I would agree totally. It is only in knowing their flaws that we really get to know and love the people in our lives (please reference Tolstoy’s famous opening line of Anna Karenina). And I think that unless and until we know the weaknesses in our concepts, we are not prepared to present them. As for Times Square and it current makeover, I am afraid brand “Europe” has this problem generally. See: Disneyfication; defined as the conduct of business and consumption in such a way that the "real world" becomes more and more like a theme park. Welcome back Dave, Michael When Sir Mick and his lads were inducted into the Rock &Roll Hall of Fame he said “First you shock them, then they put you in a museum”, or something to that effect. Hey, the Rolling Stones should know a thing or two about museums.

I think Sir Mick’s comments speak to Dave’s first point, namely that a great concept has to be fresh. (Great to have your BLOG back BTW!) Some ideas just keep on giving (I can think of a couple examples not suitable for JP’s at this point) but presumably will become old hat at some point. And I suspect everyone can tell when an idea is used once too often.

Dave’s other point is that a great concept has to be dangerous. Or defective. Or fly ridden, or some such like. On this I would agree totally. It is only in knowing their flaws that we really get to know and love the people in our lives (please reference Tolstoy’s famous opening line of Anna Karenina). And I think that unless and until we know the weaknesses in our concepts, we are not prepared to present them.

As for Times Square and it current makeover, I am afraid brand “Europe” has this problem generally. See: Disneyfication; defined as the conduct of business and consumption in such a way that the “real world” becomes more and more like a theme park.

Welcome back Dave,
Michael

]]> By: David Reid Anderson http://www.cstadvertising.com/blog/2009/09/when-do-you-lose-the-magic/#comment-16842 David Reid Anderson Wed, 09 Sep 2009 13:20:42 +0000 http://www.cstadvertising.com/blog/?p=384#comment-16842 We try and build fear into the creative process. how many meetings do you recall where an idea was so off the wall, and yet on strategy and yet it was binned due to fear. fear of looking silly, fear of being wrong, fear of something new... if we are not scared of it, then we just want to be safe! hope all is well with you. best, David. We try and build fear into the creative process. how many meetings do you recall where an idea was so off the wall, and yet on strategy and yet it was binned due to fear. fear of looking silly, fear of being wrong, fear of something new…

if we are not scared of it, then we just want to be safe!

hope all is well with you. best, David.

]]> By: dave http://www.cstadvertising.com/blog/2009/09/when-do-you-lose-the-magic/#comment-16837 dave Wed, 09 Sep 2009 11:53:13 +0000 http://www.cstadvertising.com/blog/?p=384#comment-16837 John, That's one of my favourite films. I love the line about the ducks. It's full of a cultural iconoclasm that we've lost. Anca and Vik, I think you have two very different ways of saying the same thing, they benefit from each other. David, I agree, as Helmut Krone said, "If you can look at something and say 'I like it' then it isn't new." John,
That’s one of my favourite films. I love the line about the ducks. It’s full of a cultural iconoclasm that we’ve lost.

Anca and Vik,
I think you have two very different ways of saying the same thing, they benefit from each other.

David,
I agree, as Helmut Krone said, “If you can look at something and say ‘I like it’ then it isn’t new.”

]]> By: David Reid Anderson http://www.cstadvertising.com/blog/2009/09/when-do-you-lose-the-magic/#comment-16835 David Reid Anderson Wed, 09 Sep 2009 11:07:55 +0000 http://www.cstadvertising.com/blog/?p=384#comment-16835 \An idea that is not dangerous is unworthy of being called an idea at all\. Oscar Wilde and Books won't stay banned. They won't burn. Ideas won't go to jail. In the long run of history, the censor and the inquisitor have always lost. The only sure weapon against bad ideas is better ideas. - Alfred Whitney Griswold every road to a new idea or experience is wider than it is longer, and the more lumps and bumps the better, as it is, in your words Dave, memorable, has impact and persuades those to either return to the 'known zone' or pursue the need for something fresh and exciting with a touch of fear added into the mix - that cliff edge... \An idea that is not dangerous is unworthy of being called an idea at all\. Oscar Wilde

and

Books won’t stay banned. They won’t burn. Ideas won’t go to jail. In the long run of history, the censor and the inquisitor have always lost. The only sure weapon against bad ideas is better ideas.

- Alfred Whitney Griswold

every road to a new idea or experience is wider than it is longer, and the more lumps and bumps the better, as it is, in your words Dave, memorable, has impact and persuades those to either return to the ‘known zone’ or pursue the need for something fresh and exciting with a touch of fear added into the mix - that cliff edge…

]]> By: john w. http://www.cstadvertising.com/blog/2009/09/when-do-you-lose-the-magic/#comment-16833 john w. Wed, 09 Sep 2009 10:10:24 +0000 http://www.cstadvertising.com/blog/?p=384#comment-16833 This says it all for me: http://www.youtube.com/watch?v=fbkXRB29kT0 This says it all for me:
http://www.youtube.com/watch?v=fbkXRB29kT0

]]> By: Anca http://www.cstadvertising.com/blog/2009/09/when-do-you-lose-the-magic/#comment-16830 Anca Wed, 09 Sep 2009 09:27:49 +0000 http://www.cstadvertising.com/blog/?p=384#comment-16830 there is a formula http://ex-blank-page.blogspot.com/2009/09/in-reply-to-daves-great-posts-74.html there is a formula
http://ex-blank-page.blogspot.com/2009/09/in-reply-to-daves-great-posts-74.html

]]> By: dave http://www.cstadvertising.com/blog/2009/09/when-do-you-lose-the-magic/#comment-16829 dave Wed, 09 Sep 2009 08:11:19 +0000 http://www.cstadvertising.com/blog/?p=384#comment-16829 I agree Vinny. First you get the "Wow, that's a fantastic idea" rush. Then following right along behind is the "Now, can we spot any flaws in it" damper. I think the real problem is there are whole departments full of people who only see their job as the latter. I agree Vinny.
First you get the “Wow, that’s a fantastic idea” rush.
Then following right along behind is the “Now, can we spot any flaws in it” damper.
I think the real problem is there are whole departments full of people who only see their job as the latter.

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