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	<title>Comments on: IT&#8217;S ONLY WORDS</title>
	<atom:link href="http://www.cstadvertising.com/blog/2009/09/its-only-words/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.cstadvertising.com/blog/2009/09/its-only-words/</link>
	<description>Creative thinking and critique from Dave Trott</description>
	<pubDate>Fri, 12 Mar 2010 07:52:45 +0000</pubDate>
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		<item>
		<title>By: Dave Trott</title>
		<link>http://www.cstadvertising.com/blog/2009/09/its-only-words/#comment-18581</link>
		<dc:creator>Dave Trott</dc:creator>
		<pubDate>Sat, 24 Oct 2009 09:03:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.cstadvertising.com/blog/?p=409#comment-18581</guid>
		<description>Thanks Tim,
I like the observation and I'm going to get the book of Amazon.</description>
		<content:encoded><![CDATA[<p>Thanks Tim,<br />
I like the observation and I&#8217;m going to get the book of Amazon.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tim Brunelle</title>
		<link>http://www.cstadvertising.com/blog/2009/09/its-only-words/#comment-18506</link>
		<dc:creator>Tim Brunelle</dc:creator>
		<pubDate>Fri, 23 Oct 2009 19:46:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.cstadvertising.com/blog/?p=409#comment-18506</guid>
		<description>Dave -

In Chip and Dan Heath's book, "Made to Stick (Why some ideas survive and others die)" they discuss the phenomenon of Tapping versus Listening, which is identical to your 75/25 cognition issue. 

Sit down with someone. Now, hear a song in your head. Then tap out the song on the table--tap out the rhythm. See if the other person can guess the song in your head. Chances are they can't, because they don't have enough context.

The tapper is cursed with too much knowledge. The listener with not enough. 

Thank you for continuing to write such great posts. 

- Tim</description>
		<content:encoded><![CDATA[<p>Dave -</p>
<p>In Chip and Dan Heath&#8217;s book, &#8220;Made to Stick (Why some ideas survive and others die)&#8221; they discuss the phenomenon of Tapping versus Listening, which is identical to your 75/25 cognition issue. </p>
<p>Sit down with someone. Now, hear a song in your head. Then tap out the song on the table&#8211;tap out the rhythm. See if the other person can guess the song in your head. Chances are they can&#8217;t, because they don&#8217;t have enough context.</p>
<p>The tapper is cursed with too much knowledge. The listener with not enough. </p>
<p>Thank you for continuing to write such great posts. </p>
<p>- Tim</p>
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	</item>
	<item>
		<title>By: Kevin Gordon</title>
		<link>http://www.cstadvertising.com/blog/2009/09/its-only-words/#comment-17435</link>
		<dc:creator>Kevin Gordon</dc:creator>
		<pubDate>Thu, 24 Sep 2009 16:31:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.cstadvertising.com/blog/?p=409#comment-17435</guid>
		<description>0 o
 .
-</description>
		<content:encoded><![CDATA[<p>0 o<br />
 .<br />
-</p>
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	<item>
		<title>By: john w.</title>
		<link>http://www.cstadvertising.com/blog/2009/09/its-only-words/#comment-17419</link>
		<dc:creator>john w.</dc:creator>
		<pubDate>Thu, 24 Sep 2009 09:13:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.cstadvertising.com/blog/?p=409#comment-17419</guid>
		<description>Jack
Touché.</description>
		<content:encoded><![CDATA[<p>Jack<br />
Touché.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jack</title>
		<link>http://www.cstadvertising.com/blog/2009/09/its-only-words/#comment-17417</link>
		<dc:creator>Jack</dc:creator>
		<pubDate>Thu, 24 Sep 2009 08:35:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.cstadvertising.com/blog/?p=409#comment-17417</guid>
		<description>John
...it is now.</description>
		<content:encoded><![CDATA[<p>John<br />
&#8230;it is now.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: john w.</title>
		<link>http://www.cstadvertising.com/blog/2009/09/its-only-words/#comment-17393</link>
		<dc:creator>john w.</dc:creator>
		<pubDate>Wed, 23 Sep 2009 19:13:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.cstadvertising.com/blog/?p=409#comment-17393</guid>
		<description>Jack
…and I always thought it was End.</description>
		<content:encoded><![CDATA[<p>Jack<br />
…and I always thought it was End.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jack</title>
		<link>http://www.cstadvertising.com/blog/2009/09/its-only-words/#comment-17389</link>
		<dc:creator>Jack</dc:creator>
		<pubDate>Wed, 23 Sep 2009 16:25:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.cstadvertising.com/blog/?p=409#comment-17389</guid>
		<description>John
...is scrimshaw.</description>
		<content:encoded><![CDATA[<p>John<br />
&#8230;is scrimshaw.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: john w.</title>
		<link>http://www.cstadvertising.com/blog/2009/09/its-only-words/#comment-17378</link>
		<dc:creator>john w.</dc:creator>
		<pubDate>Wed, 23 Sep 2009 12:57:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.cstadvertising.com/blog/?p=409#comment-17378</guid>
		<description>Jack
The last…</description>
		<content:encoded><![CDATA[<p>Jack<br />
The last…</p>
]]></content:encoded>
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	<item>
		<title>By: Jack</title>
		<link>http://www.cstadvertising.com/blog/2009/09/its-only-words/#comment-17377</link>
		<dc:creator>Jack</dc:creator>
		<pubDate>Wed, 23 Sep 2009 12:44:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.cstadvertising.com/blog/?p=409#comment-17377</guid>
		<description>John.
They might be only words but so are prostitute, internet, Prozac, fear, lorry, God, punishment, lick, fear, Gloucester, silly, road, fear, please, anguish, fear, but look at the trouble these words have caused. Only one thing is for certain with words and that is that Words...

But thank you for your apology anyway. It is accepted.</description>
		<content:encoded><![CDATA[<p>John.<br />
They might be only words but so are prostitute, internet, Prozac, fear, lorry, God, punishment, lick, fear, Gloucester, silly, road, fear, please, anguish, fear, but look at the trouble these words have caused. Only one thing is for certain with words and that is that Words&#8230;</p>
<p>But thank you for your apology anyway. It is accepted.</p>
]]></content:encoded>
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	<item>
		<title>By: john w.</title>
		<link>http://www.cstadvertising.com/blog/2009/09/its-only-words/#comment-17358</link>
		<dc:creator>john w.</dc:creator>
		<pubDate>Wed, 23 Sep 2009 10:37:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.cstadvertising.com/blog/?p=409#comment-17358</guid>
		<description>…suffice to say you have to add in "I say, I say, I say" to the opening line of the joke for the full effect.</description>
		<content:encoded><![CDATA[<p>…suffice to say you have to add in &#8220;I say, I say, I say&#8221; to the opening line of the joke for the full effect.</p>
]]></content:encoded>
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