Comments on: EVEN THE BEST OF US GET IT WRONG SOMETIMES http://www.cstadvertising.com/blog/2009/07/even-the-best-of-us-get-it-wrong-sometimes/ Creative thinking and critique from Dave Trott Mon, 06 Sep 2010 15:03:45 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Riki http://www.cstadvertising.com/blog/2009/07/even-the-best-of-us-get-it-wrong-sometimes/#comment-15569 Riki Tue, 04 Aug 2009 06:43:27 +0000 http://www.cstadvertising.com/blog/?p=348#comment-15569 nicely put. thanx. nicely put.

thanx.

]]> By: dave http://www.cstadvertising.com/blog/2009/07/even-the-best-of-us-get-it-wrong-sometimes/#comment-15521 dave Mon, 03 Aug 2009 10:39:09 +0000 http://www.cstadvertising.com/blog/?p=348#comment-15521 Hi Riki, For me it's a lot like a football team. Do you give the ball to Keane or Beckham? Depends on the brief usually. Is what's wanted a hardworking campaign, or something that should surprise you? Like any team, you should have both types in the department. Hi Riki,
For me it’s a lot like a football team.
Do you give the ball to Keane or Beckham?
Depends on the brief usually.
Is what’s wanted a hardworking campaign, or something that should surprise you?
Like any team, you should have both types in the department.

]]> By: Riki http://www.cstadvertising.com/blog/2009/07/even-the-best-of-us-get-it-wrong-sometimes/#comment-15511 Riki Mon, 03 Aug 2009 06:35:10 +0000 http://www.cstadvertising.com/blog/?p=348#comment-15511 getting it wrong. finally I have something in common with John Webster. now, that's comforting thought ;-) but seriously... Dave, how do you give out jobs to your creative teams? I'm mean, surely not everybody is for every job, right? do you base your decisions on their past projects, look at their lifestyle, personal interests and hobbies or just let them try something completely new? getting it wrong. finally I have something in common with John Webster.
now, that’s comforting thought ;-)

but seriously… Dave, how do you give out jobs to your creative teams? I’m mean, surely not everybody is for every job, right?
do you base your decisions on their past projects, look at their lifestyle, personal interests and hobbies or just let them try something completely new?

]]> By: dave http://www.cstadvertising.com/blog/2009/07/even-the-best-of-us-get-it-wrong-sometimes/#comment-15477 dave Sun, 02 Aug 2009 10:04:24 +0000 http://www.cstadvertising.com/blog/?p=348#comment-15477 Paul K. I think that's a very fair point. Nowadays we'd call them Q tips or cotton buds. But at the time they were being launched, a name for the product didn't yet exist. So I assume he used 'Johnson & Johnson' instead of saying 'little sticks with cotton wool on the end'. Personally I prefer George Lois's press ad for Earex (I think) done over a decade earlier in New York. He showed a broadsheet page with a huge ear full of paper clips, matchsticks, pencils and anything else people used to stick in their ears. So he showed the product as a safer alternative. I certainly didn't think this was one of John's best ideas. The purpose of the anecdote was just to show that even John Webster could get it wrong sometimes. So the rest of us mere mortals needn't feel so bad when we do. Paul K.
I think that’s a very fair point.
Nowadays we’d call them Q tips or cotton buds.
But at the time they were being launched, a name for the product didn’t yet exist.
So I assume he used ‘Johnson & Johnson’ instead of saying ‘little sticks with cotton wool on the end’.
Personally I prefer George Lois’s press ad for Earex (I think) done over a decade earlier in New York.
He showed a broadsheet page with a huge ear full of paper clips, matchsticks, pencils and anything else people used to stick in their ears.
So he showed the product as a safer alternative.
I certainly didn’t think this was one of John’s best ideas.
The purpose of the anecdote was just to show that even John Webster could get it wrong sometimes.
So the rest of us mere mortals needn’t feel so bad when we do.

]]> By: john w. http://www.cstadvertising.com/blog/2009/07/even-the-best-of-us-get-it-wrong-sometimes/#comment-15456 john w. Sat, 01 Aug 2009 13:20:18 +0000 http://www.cstadvertising.com/blog/?p=348#comment-15456 Was it a regional campaign, Dave? Just like Terence Stamp in 'The Limey', the parlance might not be understood outside of London Town? Was it a regional campaign, Dave?
Just like Terence Stamp in ‘The Limey’, the parlance might not be understood outside of London Town?

]]> By: Anca http://www.cstadvertising.com/blog/2009/07/even-the-best-of-us-get-it-wrong-sometimes/#comment-15449 Anca Sat, 01 Aug 2009 08:18:58 +0000 http://www.cstadvertising.com/blog/?p=348#comment-15449 http://ex-blank-page.blogspot.com/2009/08/in-reply-to-daves-great-posts-67.html http://ex-blank-page.blogspot.com/2009/08/in-reply-to-daves-great-posts-67.html

]]> By: Paul K http://www.cstadvertising.com/blog/2009/07/even-the-best-of-us-get-it-wrong-sometimes/#comment-15429 Paul K Fri, 31 Jul 2009 13:40:12 +0000 http://www.cstadvertising.com/blog/?p=348#comment-15429 Sorry to be awkward here, but isn't the rest of the slogan a bit iffy anyway? I mean, Johnson & Johnson make a whole load of products beside cotton buds. You wouldn't Unilever your washing-up, or have Heinz on toast - why didn't the first half of the slogan refer to cotton buds, rather than their manufacturers? Sorry to be awkward here, but isn’t the rest of the slogan a bit iffy anyway? I mean, Johnson & Johnson make a whole load of products beside cotton buds. You wouldn’t Unilever your washing-up, or have Heinz on toast - why didn’t the first half of the slogan refer to cotton buds, rather than their manufacturers?

]]> By: Dave Trott http://www.cstadvertising.com/blog/2009/07/even-the-best-of-us-get-it-wrong-sometimes/#comment-15423 Dave Trott Fri, 31 Jul 2009 10:50:55 +0000 http://www.cstadvertising.com/blog/?p=348#comment-15423 I'll have a butchers this weekend John. I’ll have a butchers this weekend John.

]]> By: john w. http://www.cstadvertising.com/blog/2009/07/even-the-best-of-us-get-it-wrong-sometimes/#comment-15422 john w. Fri, 31 Jul 2009 10:47:34 +0000 http://www.cstadvertising.com/blog/?p=348#comment-15422 I live in Hampton Wick. I run down to the nearby palace although I don't get my Hampton Court! Have you see Terence Stamp in 'The Limey'? It is a riot. I live in Hampton Wick. I run down to the nearby palace although I don’t get my Hampton Court! Have you see Terence Stamp in ‘The Limey’? It is a riot.

]]> By: robin http://www.cstadvertising.com/blog/2009/07/even-the-best-of-us-get-it-wrong-sometimes/#comment-15421 robin Fri, 31 Jul 2009 10:29:58 +0000 http://www.cstadvertising.com/blog/?p=348#comment-15421 Guess these days, planning folks would have googled "brighton" first? Guess these days, planning folks would have googled “brighton” first?

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