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	<title>Comments on: IF YOU DON’T DO IT, IT WON’T HAPPEN</title>
	<atom:link href="http://www.cstadvertising.com/blog/2009/03/if-you-don%e2%80%99t-do-it-it-won%e2%80%99t-happen/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.cstadvertising.com/blog/2009/03/if-you-don%e2%80%99t-do-it-it-won%e2%80%99t-happen/</link>
	<description>Creative thinking and critique from Dave Trott</description>
	<pubDate>Sun, 14 Mar 2010 21:53:24 +0000</pubDate>
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		<title>By: The Optimist Conspectus &#187; Neil Perkin</title>
		<link>http://www.cstadvertising.com/blog/2009/03/if-you-don%e2%80%99t-do-it-it-won%e2%80%99t-happen/#comment-12431</link>
		<dc:creator>The Optimist Conspectus &#187; Neil Perkin</dc:creator>
		<pubDate>Sun, 05 Apr 2009 05:06:34 +0000</pubDate>
		<guid isPermaLink="false">http://cstadvertising.com/blog/?p=200#comment-12431</guid>
		<description>[...] I am optimistic about the curiousity and enthusiasm I see in people and it&#8217;s power to make things happen [...]</description>
		<content:encoded><![CDATA[<p>[...] I am optimistic about the curiousity and enthusiasm I see in people and it&#8217;s power to make things happen [...]</p>
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		<title>By: Heavyset &#187; The Optimist Conspectus: Neil Perkin</title>
		<link>http://www.cstadvertising.com/blog/2009/03/if-you-don%e2%80%99t-do-it-it-won%e2%80%99t-happen/#comment-12430</link>
		<dc:creator>Heavyset &#187; The Optimist Conspectus: Neil Perkin</dc:creator>
		<pubDate>Fri, 20 Mar 2009 20:55:00 +0000</pubDate>
		<guid isPermaLink="false">http://cstadvertising.com/blog/?p=200#comment-12430</guid>
		<description>[...] I am optimistic about the curiousity and enthusiasm I see in people and it&#8217;s power to make things happen [...]</description>
		<content:encoded><![CDATA[<p>[...] I am optimistic about the curiousity and enthusiasm I see in people and it&#8217;s power to make things happen [...]</p>
]]></content:encoded>
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		<title>By: Graeme</title>
		<link>http://www.cstadvertising.com/blog/2009/03/if-you-don%e2%80%99t-do-it-it-won%e2%80%99t-happen/#comment-12429</link>
		<dc:creator>Graeme</dc:creator>
		<pubDate>Sun, 15 Mar 2009 21:06:00 +0000</pubDate>
		<guid isPermaLink="false">http://cstadvertising.com/blog/?p=200#comment-12429</guid>
		<description>Dave - Excellent story, thanks for sharing that with us - next time an Account Handler gives me a "can't" I think I'll point him in this direction - cheers GH ;-)</description>
		<content:encoded><![CDATA[<p>Dave - Excellent story, thanks for sharing that with us - next time an Account Handler gives me a &#8220;can&#8217;t&#8221; I think I&#8217;ll point him in this direction - cheers GH <img src='http://www.cstadvertising.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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	<item>
		<title>By: davidwatts1978</title>
		<link>http://www.cstadvertising.com/blog/2009/03/if-you-don%e2%80%99t-do-it-it-won%e2%80%99t-happen/#comment-12428</link>
		<dc:creator>davidwatts1978</dc:creator>
		<pubDate>Sat, 14 Mar 2009 02:25:41 +0000</pubDate>
		<guid isPermaLink="false">http://cstadvertising.com/blog/?p=200#comment-12428</guid>
		<description>'just done it' innit</description>
		<content:encoded><![CDATA[<p>&#8216;just done it&#8217; innit</p>
]]></content:encoded>
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	<item>
		<title>By: Anca</title>
		<link>http://www.cstadvertising.com/blog/2009/03/if-you-don%e2%80%99t-do-it-it-won%e2%80%99t-happen/#comment-12426</link>
		<dc:creator>Anca</dc:creator>
		<pubDate>Fri, 13 Mar 2009 11:26:47 +0000</pubDate>
		<guid isPermaLink="false">http://cstadvertising.com/blog/?p=200#comment-12426</guid>
		<description>thanks, Dave.</description>
		<content:encoded><![CDATA[<p>thanks, Dave.</p>
]]></content:encoded>
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		<title>By: dave</title>
		<link>http://www.cstadvertising.com/blog/2009/03/if-you-don%e2%80%99t-do-it-it-won%e2%80%99t-happen/#comment-12425</link>
		<dc:creator>dave</dc:creator>
		<pubDate>Fri, 13 Mar 2009 11:21:45 +0000</pubDate>
		<guid isPermaLink="false">http://cstadvertising.com/blog/?p=200#comment-12425</guid>
		<description>Okay Anca, fair point.
I'll write some this weekend and see how they go down.</description>
		<content:encoded><![CDATA[<p>Okay Anca, fair point.<br />
I&#8217;ll write some this weekend and see how they go down.</p>
]]></content:encoded>
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	<item>
		<title>By: Anca</title>
		<link>http://www.cstadvertising.com/blog/2009/03/if-you-don%e2%80%99t-do-it-it-won%e2%80%99t-happen/#comment-12424</link>
		<dc:creator>Anca</dc:creator>
		<pubDate>Fri, 13 Mar 2009 11:16:25 +0000</pubDate>
		<guid isPermaLink="false">http://cstadvertising.com/blog/?p=200#comment-12424</guid>
		<description>"I’ve got tons of great stories about my sister.
But I’m not quite sure how to make them relevant to advertising." -- it's not your job to make them relevant to advertising, it's ours. If we, as "listeners", can't make ANYTHING/ EVERYTHING relevant to advertising, that's already a failure.

Stop wavering between relevance and irrelevance and give us the opportunity to either get inspired or gracefully fail.</description>
		<content:encoded><![CDATA[<p>&#8220;I’ve got tons of great stories about my sister.<br />
But I’m not quite sure how to make them relevant to advertising.&#8221; &#8212; it&#8217;s not your job to make them relevant to advertising, it&#8217;s ours. If we, as &#8220;listeners&#8221;, can&#8217;t make ANYTHING/ EVERYTHING relevant to advertising, that&#8217;s already a failure.</p>
<p>Stop wavering between relevance and irrelevance and give us the opportunity to either get inspired or gracefully fail.</p>
]]></content:encoded>
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	<item>
		<title>By: dave</title>
		<link>http://www.cstadvertising.com/blog/2009/03/if-you-don%e2%80%99t-do-it-it-won%e2%80%99t-happen/#comment-12423</link>
		<dc:creator>dave</dc:creator>
		<pubDate>Fri, 13 Mar 2009 11:07:03 +0000</pubDate>
		<guid isPermaLink="false">http://cstadvertising.com/blog/?p=200#comment-12423</guid>
		<description>Hi Phil and Steven.
Okay, I'm taking requests.
Rob.
I know what you mean.</description>
		<content:encoded><![CDATA[<p>Hi Phil and Steven.<br />
Okay, I&#8217;m taking requests.<br />
Rob.<br />
I know what you mean.</p>
]]></content:encoded>
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		<title>By: Rob Mortimer</title>
		<link>http://www.cstadvertising.com/blog/2009/03/if-you-don%e2%80%99t-do-it-it-won%e2%80%99t-happen/#comment-12422</link>
		<dc:creator>Rob Mortimer</dc:creator>
		<pubDate>Fri, 13 Mar 2009 10:58:54 +0000</pubDate>
		<guid isPermaLink="false">http://cstadvertising.com/blog/?p=200#comment-12422</guid>
		<description>John W. Interestingly the original Hovis ad was harking back nostalgically in a recession. This one is harking back at harking back.</description>
		<content:encoded><![CDATA[<p>John W. Interestingly the original Hovis ad was harking back nostalgically in a recession. This one is harking back at harking back.</p>
]]></content:encoded>
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		<title>By: stephen</title>
		<link>http://www.cstadvertising.com/blog/2009/03/if-you-don%e2%80%99t-do-it-it-won%e2%80%99t-happen/#comment-12421</link>
		<dc:creator>stephen</dc:creator>
		<pubDate>Fri, 13 Mar 2009 10:49:39 +0000</pubDate>
		<guid isPermaLink="false">http://cstadvertising.com/blog/?p=200#comment-12421</guid>
		<description>Inspirational stuff (as ever).  You know you are going to have to tell more about your sis.  What was she doing in the States?</description>
		<content:encoded><![CDATA[<p>Inspirational stuff (as ever).  You know you are going to have to tell more about your sis.  What was she doing in the States?</p>
]]></content:encoded>
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