Comments on: DO IT, THEN FIX IT http://www.cstadvertising.com/blog/2009/02/do-it-then-fix-it/ Creative thinking and critique from Dave Trott Mon, 15 Mar 2010 07:52:33 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: scot d http://www.cstadvertising.com/blog/2009/02/do-it-then-fix-it/#comment-12021 scot d Thu, 26 Feb 2009 12:59:25 +0000 http://cstadvertising.com/blog/?p=189#comment-12021 That's a fairly quickening post - i really enjoyed it. One thing's being afraid of starting, but I guess the flip side is being afraid of finishing. That's what Da Vinci suffered from - he feared not being able to achieve perfection. And that's why he realised agonisingly few of his stunning ideas. Only 20 complete paintings if his survived, and he was still working on the Mona Lisa when he died. So says this interesting read - worth checking: http://chronicle.com/temp/reprint.php?id=zs61txc4kwr4kd1q1rjbfxt41952gdmf That’s a fairly quickening post - i really enjoyed it.

One thing’s being afraid of starting, but I guess the flip side is being afraid of finishing.

That’s what Da Vinci suffered from - he feared not being able to achieve perfection.

And that’s why he realised agonisingly few of his stunning ideas.

Only 20 complete paintings if his survived, and he was still working on the Mona Lisa when he died.

So says this interesting read - worth checking: http://chronicle.com/temp/reprint.php?id=zs61txc4kwr4kd1q1rjbfxt41952gdmf

]]> By: Ant M http://www.cstadvertising.com/blog/2009/02/do-it-then-fix-it/#comment-12020 Ant M Sun, 22 Feb 2009 16:57:22 +0000 http://cstadvertising.com/blog/?p=189#comment-12020 James - re. the wiked witch: I think Orange did it, then fixed, now it's broken again. James - re. the wiked witch: I think Orange did it, then fixed, now it’s broken again.

]]> By: James http://www.cstadvertising.com/blog/2009/02/do-it-then-fix-it/#comment-12019 James Fri, 20 Feb 2009 13:02:22 +0000 http://cstadvertising.com/blog/?p=189#comment-12019 Thanks Dave and Rob. I really appreciate your thoughts. It has stirred me into action. What I have found interesting are examples of fixes, that have been undone. I loved the Orange film funding board work last year, to then fall out of love with the brand when I saw wicked witch. Thanks Dave and Rob. I really appreciate your thoughts. It has stirred me into action. What I have found interesting are examples of fixes, that have been undone. I loved the Orange film funding board work last year, to then fall out of love with the brand when I saw wicked witch.

]]> By: Ant Melder http://www.cstadvertising.com/blog/2009/02/do-it-then-fix-it/#comment-12018 Ant Melder Fri, 20 Feb 2009 12:50:23 +0000 http://cstadvertising.com/blog/?p=189#comment-12018 Yeah, true Dave. I suppose everyone has to come to their own decision about when walking away is the right thing to do - and when it's giving up too soon. That's the difficult bit - because the longer you stay at the table, the higher the stakes get. Yeah, true Dave. I suppose everyone has to come to their own decision about when walking away is the right thing to do - and when it’s giving up too soon. That’s the difficult bit - because the longer you stay at the table, the higher the stakes get.

]]> By: Jack http://www.cstadvertising.com/blog/2009/02/do-it-then-fix-it/#comment-12017 Jack Fri, 20 Feb 2009 12:43:44 +0000 http://cstadvertising.com/blog/?p=189#comment-12017 T Shirt. I might not be mister right but I'll gladly **** you until he comes along T Shirt. I might not be mister right but I’ll gladly **** you until he comes along

]]> By: Link Digest. February 2009 « Type Cast http://www.cstadvertising.com/blog/2009/02/do-it-then-fix-it/#comment-12016 Link Digest. February 2009 « Type Cast Fri, 20 Feb 2009 12:25:25 +0000 http://cstadvertising.com/blog/?p=189#comment-12016 [...] 20, 2009 · No Comments Do it, then fix it is a blog post from ad guru Dave Trott. In it he comments on something I agree with wholeheartedly. [...] [...] 20, 2009 · No Comments Do it, then fix it is a blog post from ad guru Dave Trott. In it he comments on something I agree with wholeheartedly. [...]

]]> By: Rob Mortimer http://www.cstadvertising.com/blog/2009/02/do-it-then-fix-it/#comment-12015 Rob Mortimer Fri, 20 Feb 2009 10:21:40 +0000 http://cstadvertising.com/blog/?p=189#comment-12015 Likewise the Honda Power of Dreams campaign, they did the 'OK' ad first, which wasn't great. But it lead to work like Cog and Grr. Likewise the Honda Power of Dreams campaign, they did the ‘OK’ ad first, which wasn’t great. But it lead to work like Cog and Grr.

]]> By: dave http://www.cstadvertising.com/blog/2009/02/do-it-then-fix-it/#comment-12014 dave Thu, 19 Feb 2009 20:38:27 +0000 http://cstadvertising.com/blog/?p=189#comment-12014 James. An example of "do it, then fix it" is the Carling TV campaign. I assume research told them that young male drinkers like to feel part of a group. So, in year one, they did starlings swooping around together with the strapline "Belong". Not great maybe, but at least it got the campaign up and running. Then, in year two, they did the 'astronauts/doorman' and 'explorer/birthday' TV campaign, with the strapline "You know who your friends are". A really good campaign this time. Certainly year two was better than year one. But they wouldn't have got to year two without year one. So that's an example of, 'do it, then fix it'. James.
An example of “do it, then fix it” is the Carling TV campaign.
I assume research told them that young male drinkers like to feel part of a group.
So, in year one, they did starlings swooping around together with the strapline “Belong”.
Not great maybe, but at least it got the campaign up and running.
Then, in year two, they did the ‘astronauts/doorman’ and ‘explorer/birthday’ TV campaign, with the strapline “You know who your friends are”.
A really good campaign this time.
Certainly year two was better than year one.
But they wouldn’t have got to year two without year one.
So that’s an example of, ‘do it, then fix it’.

]]> By: dave http://www.cstadvertising.com/blog/2009/02/do-it-then-fix-it/#comment-12013 dave Thu, 19 Feb 2009 20:14:53 +0000 http://cstadvertising.com/blog/?p=189#comment-12013 Ant. The other side of the casino system, of course, is not knowing when to walk away, as you say in the last line. Ant.
The other side of the casino system, of course, is not knowing when to walk away, as you say in the last line.

]]> By: Ant Melder http://www.cstadvertising.com/blog/2009/02/do-it-then-fix-it/#comment-12012 Ant Melder Thu, 19 Feb 2009 17:37:36 +0000 http://cstadvertising.com/blog/?p=189#comment-12012 Ah, fair enough, Dave. Thought you might be interested to hear how my ex-CD described his method: he likened it to the classic beat-the-casino system. Basically, playing roulette, every time you lose, you simply double you stake and go again. That way, you absolutely can't lose - unless you run out of stake money (or effort). Ah, fair enough, Dave. Thought you might be interested to hear how my ex-CD described his method: he likened it to the classic beat-the-casino system. Basically, playing roulette, every time you lose, you simply double you stake and go again. That way, you absolutely can’t lose - unless you run out of stake money (or effort).

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