Comments on: CHANGE THE RULES http://www.cstadvertising.com/blog/2008/09/change-the-rules/ Creative thinking and critique from Dave Trott Sun, 14 Mar 2010 17:41:31 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: anon http://www.cstadvertising.com/blog/2008/09/change-the-rules/#comment-9420 anon Sat, 04 Oct 2008 18:02:13 +0000 http://cstadvertising.com/blog/?p=89#comment-9420 Speaking of mistakes, hate to be a pedant but it's Muhammad Ali. not Mohammad or Mohammed. Clever stuff though. Ever seen this thing where Derren Brown tricks a creative team into writing a specific route to his creative brief by exposing them to subliminal stimulus on the cab ride over to see him. It's like a planning masterclass: http://www.youtube.com/watch?v=ZyQjr1YL0zg Speaking of mistakes, hate to be a pedant but it’s Muhammad Ali. not Mohammad or Mohammed.

Clever stuff though. Ever seen this thing where Derren Brown tricks a creative team into writing a specific route to his creative brief by exposing them to subliminal stimulus on the cab ride over to see him. It’s like a planning masterclass: http://www.youtube.com/watch?v=ZyQjr1YL0zg

]]> By: Vinny Warren http://www.cstadvertising.com/blog/2008/09/change-the-rules/#comment-9419 Vinny Warren Tue, 30 Sep 2008 23:15:24 +0000 http://cstadvertising.com/blog/?p=89#comment-9419 >>>has UK advertising lost it’s PT Barnum touch? has Vinny lost it's ability to make stupid and embarrassing mistakes? Clearly not. >>>has UK advertising lost it’s PT Barnum touch?

has Vinny lost it’s ability to make stupid and embarrassing mistakes? Clearly not.

]]> By: dave http://www.cstadvertising.com/blog/2008/09/change-the-rules/#comment-9418 dave Tue, 30 Sep 2008 11:22:04 +0000 http://cstadvertising.com/blog/?p=89#comment-9418 Riki. That reminds me, when you travel from Heathrow to central London you see all the billboards along Cromwell Road are for Japanese electronics companies. This is so that all the Japanese CEOs flying in for meetings will see their ads in and think the company's doing well. Riki.
That reminds me, when you travel from Heathrow to central London you see all the billboards along Cromwell Road are for Japanese electronics companies.
This is so that all the Japanese CEOs flying in for meetings will see their ads in and think the company’s doing well.

]]> By: Riki http://www.cstadvertising.com/blog/2008/09/change-the-rules/#comment-9417 Riki Tue, 30 Sep 2008 11:15:11 +0000 http://cstadvertising.com/blog/?p=89#comment-9417 it's well-known anecdote of a client who wanted huge poster campaign for unbelievably small budget. and threatened agency to lose the account if they don't do it. so the agency found out where client lived and put the majority of posters along the client's daily route from home to office. so every morning and every evening client got the impression that his posters was all over the place. and agency saved the account. it’s well-known anecdote of a client who wanted huge poster campaign for unbelievably small budget. and threatened agency to lose the account if they don’t do it.

so the agency found out where client lived and put the majority of posters along the client’s daily route from home to office. so every morning and every evening client got the impression that his posters was all over the place.

and agency saved the account.

]]> By: dave http://www.cstadvertising.com/blog/2008/09/change-the-rules/#comment-9416 dave Tue, 30 Sep 2008 09:20:54 +0000 http://cstadvertising.com/blog/?p=89#comment-9416 Vinny. That's a great question. I think it will make another post. Thanks for that. Scott. The sites were part of the overall media spend. The targetting was exactly the same as it would have been anyway, they just picked sites closer to the agency. The agency benefitted, and it didn't cost the client a penny, that's what was really clever. Vinny.
That’s a great question.
I think it will make another post. Thanks for that.
Scott.
The sites were part of the overall media spend.
The targetting was exactly the same as it would have been anyway, they just picked sites closer to the agency.
The agency benefitted, and it didn’t cost the client a penny, that’s what was really clever.

]]> By: Scott http://www.cstadvertising.com/blog/2008/09/change-the-rules/#comment-9415 Scott Tue, 30 Sep 2008 00:53:53 +0000 http://cstadvertising.com/blog/?p=89#comment-9415 who paid for the media, CDP or the clients? Quite an important distinction... who paid for the media, CDP or the clients? Quite an important distinction…

]]> By: vinny warren http://www.cstadvertising.com/blog/2008/09/change-the-rules/#comment-9414 vinny warren Mon, 29 Sep 2008 23:49:28 +0000 http://cstadvertising.com/blog/?p=89#comment-9414 great story. that was the golden age of UK advertising wasn't it. has UK advertising lost it's PT Barnum touch? or has holding company control stifled personalities? great story. that was the golden age of UK advertising wasn’t it.

has UK advertising lost it’s PT Barnum touch? or has holding company control stifled personalities?

]]> By: Toufic Beyhum http://www.cstadvertising.com/blog/2008/09/change-the-rules/#comment-9413 Toufic Beyhum Mon, 29 Sep 2008 15:04:44 +0000 http://cstadvertising.com/blog/?p=89#comment-9413 Mohammad Ali used a lot of psychology, he was a smart man. I guess its also like a pitch presentation, if you choose a unique venue that is relevant to the potential client and decorate the space to impress based on your big idea then you've got the account in the bag before they even sat down. Mohammad Ali used a lot of psychology, he was a smart man.
I guess its also like a pitch presentation, if you choose a unique venue that is relevant to the potential client and decorate the space to impress based on your big idea then you’ve got the account in the bag before they even sat down.

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