Comments on: VISIBILE v RELEVANT http://www.cstadvertising.com/blog/2008/06/visibile-v-relevant/ Creative thinking and critique from Dave Trott Mon, 15 Mar 2010 07:45:20 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Charles Frith http://www.cstadvertising.com/blog/2008/06/visibile-v-relevant/#comment-8765 Charles Frith Thu, 10 Jul 2008 02:59:45 +0000 http://cstadvertising.com/blog/?p=26#comment-8765 Creative brilliance always floors me but I can't conceive a world where every ad floors my. That's what a couple of thousand floors a day. That doesn't mean I'm not interested in the good stuff Dave. I live off it. Creative brilliance always floors me but I can’t conceive a world where every ad floors my. That’s what a couple of thousand floors a day.

That doesn’t mean I’m not interested in the good stuff Dave. I live off it.

]]> By: links for 2008-07-10 « Francis Anderson http://www.cstadvertising.com/blog/2008/06/visibile-v-relevant/#comment-8764 links for 2008-07-10 « Francis Anderson Thu, 10 Jul 2008 02:33:50 +0000 http://cstadvertising.com/blog/?p=26#comment-8764 [...] Visible v Relevant Work that is strategically sound, but creatively dull = (RELEVANT - INVISIBLE) Work that is strategically unsound, but creatively exciting = (VISIBLE - IRRELEVANT) BMP allegedly made ads strategically sound & creatively exciting. (RELEVANT and VISIBLE)” (tags: bmp davetrott cst advertising agencies 80s) [...] [...] Visible v Relevant Work that is strategically sound, but creatively dull = (RELEVANT - INVISIBLE) Work that is strategically unsound, but creatively exciting = (VISIBLE - IRRELEVANT) BMP allegedly made ads strategically sound & creatively exciting. (RELEVANT and VISIBLE)” (tags: bmp davetrott cst advertising agencies 80s) [...]

]]> By: vix http://www.cstadvertising.com/blog/2008/06/visibile-v-relevant/#comment-8763 vix Mon, 30 Jun 2008 10:28:18 +0000 http://cstadvertising.com/blog/?p=26#comment-8763 I guess our trade offers lots of depressing point of views. I guess our trade offers lots of depressing point of views.

]]> By: Borat http://www.cstadvertising.com/blog/2008/06/visibile-v-relevant/#comment-8762 Borat Thu, 26 Jun 2008 12:22:36 +0000 http://cstadvertising.com/blog/?p=26#comment-8762 slightly depressing though isn't it? slightly depressing though isn’t it?

]]> By: vix http://www.cstadvertising.com/blog/2008/06/visibile-v-relevant/#comment-8761 vix Wed, 25 Jun 2008 12:14:23 +0000 http://cstadvertising.com/blog/?p=26#comment-8761 "Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message." I agree with your choice, but as Bill himself is reminding us, one has to be aware of what he/she is actually making visible. "Vanity, definetely my favorite sin." “Our job is to sell our clients’ merchandise… not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.”

I agree with your choice, but as Bill himself is reminding us, one has to be aware of what he/she is actually making visible.

“Vanity, definetely my favorite sin.”

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