Predatory Thinking is a strategic approach that starts and finishes with the business problem.
Our Five Principles
- Predatory Thinking
- Fame that Sells
- Response first
- One Agenda
- CSTea
Dave Trott's Blog
Latest blog entries
PLEASE CAN I BE IN CHARGE?
Posted on 19 November 2008
The creative director makes a decision, the planner changes it. The planner makes a decision, the account man changes it. The account man makes a decision, the client changes it. The client makes a decision, a different client changes it. Nothing is ever added by this process. Something is always lost. Read more
YOU ARE THE TEAM
Posted on 18 November 2008
I always tell students that you shouldn’t think of yourself as 50% of a team. That’s very weak, and dependent, and low energy. You should always think of yourself as 100% of the team. Capable of doing the whole job on your own, with or without a partner. Read more
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How to get your first job in advertising
by Dave Trott
