Predatory Thinking is a strategic approach that starts and finishes with the business problem.

Our Five Principles

  1. Predatory Thinking
  2. Fame that Sells
  3. Response first
  4. One Agenda
  5. CSTea

Dave Trott's Blog

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Latest blog entries

PLEASE CAN I BE IN CHARGE?

Posted on 19 November 2008

The creative director makes a decision, the planner changes it. The planner makes a decision, the account man changes it. The account man makes a decision, the client changes it. The client makes a decision, a different client changes it. Nothing is ever added by this process. Something is always lost. Read more

YOU ARE THE TEAM

Posted on 18 November 2008

I always tell students that you shouldn’t think of yourself as 50% of a team. That’s very weak, and dependent, and low energy. You should always think of yourself as 100% of the team. Capable of doing the whole job on your own, with or without a partner. Read more

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How to get your first job in advertising
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